Our most exciting reveal is a brand-new category! It’s called gender-neutral toys – and our debut line is Gender X. It’s a collection of non-binary toys that focus on everyone’s pleasure.
We’ve been working with people from the LGBTQ community who tell us that not everyone wants to be spoken to as a ‘man’ or ‘woman’ – that a trans or gender fluid person may feel excluded by products that are marketed in a binary way. Gender X focuses on the toy itself – the shape, the motor capabilities, the type of vibrations or functions – rather than implying that it needs to be used a certain way. For years we’ve had customers surprise us with stories of how they use our toys – things we’ve never thought of! So we had to ask ourselves, “Why are we pigeonholing our own toys?” With Gender X, you make your own pleasure. We’re very interested in doing our part to create inclusivity and equality in the pleasure products space, and we’d love Gender X to be at the cutting edge of innovation for gender-neutral toys.